The goal of every business is more sales. If you want more sales, you need a site that attracts your target people. So many companies are fighting for attention. They all want more visitors to their site. That means web design is crucial for businesses.

Your website is all about your target audience. Its focus is entirely on winning trust. So it’s essential to understand the psychology of your audience. It helps you to give a good user experience.

Here are a few tips on how you can use human psychology to design sites that drive conversions.

Smooth Navigation

Make sure that your visitors don’t find your page chaotic and messy. You should remove all clutter and unnecessary information. Work with a website design and development company to improve site navigation.

Be clear about where you want to direct your visitors. Usually, it’s the CTA. Use site navigation to point to CTAs that drive conversions.

Keep only a few things on your navigation menu. Give your visitors very few choices to make.

Make a provision for your audience to call you. You can also let them send a message to you. The other one would be live chat.

Your options should be limited to choices like these. Phone calls, messages, and live chat leads to conversions. If you have multiple local pages, get the local SEO services of a digital marketing company.

Make the most of Negative Space

The space elements occupy is called positive space. Negative space is the unoccupied space.

It’s the space between the header and the content. The space between paragraphs, lines, and letters is also a negative space.

Negative space is crucial for your site to be legible and readable. Most people on the web don’t read line by line. They go skimming and scanning. So, make your site stand out. They should be able to absorb the information in a quick read.

Break long paragraphs into shorter ones. It would improve the readability of your article. If you use a smaller font, you should add more negative space. It would highlight your content even if the font is small.

Your audience can easily be overwhelmed with the data they consume. So, add more negative space. More space would arrest the reader’s attention. It directs their eyes to the content on the page.

Colors and Contrasts

When using different colors, make sure you are consistent. Your brand color is the same wherever you use it. Don’t add new colors, as it would give mixed messages about your brand.

Understand color associations and combinations when you’re new to web design. Blue is associated with trust, and black with quality. Use selective colors to evoke the emotions you want in your visitors.

Contrasts help you to highlight headlines and CTAs more noticeable. It’s good to have font and button colors in high contrast to the negative space. What you want to highlight should stand apart from the rest.

Use human faces

Including human pictures on your site shows that you have empathy for your audience. Your audience has problems. Show them that you understand their problems. By adding human pictures in your copy, you show that you understand them and relate to them.

So, you should add human faces to testimonials, articles, and landing pages. It evokes certain emotions in your visitors. It leads to more conversions.

Get a photographer for a professional photo shoot. Make sure that your photo has plenty of negative space on one side. You can place a CTA there. A website development company can help you with CTA placement.

You can also purchase stock photos. But make sure that the images represent your brand. Your visitor should be able to relate and connect with it.

 According to Unbounce, successful web design boils down to these seven principles:[1]

Create Focus: It’s about limiting distractions and increasing focus. Every element in your landing page should focus on a particular goal. Your audience should not get distracted. So, align your page with a single goal. Here the goal is sales. Remove everything that will not lead to sales.

Build Structure: You should structure your page to guide visitors into action. Have a solid information hierarchy. The order you present information on your page is crucial for conversions. Pay attention to the page flow.

Stay Consistent: Make sure that your brand is consistent across all touchpoints. You should use the same brand colors and logos. Also, keep the same font throughout your pages.

Show Benefits: Every element on your page should highlight the benefits. Through visuals and videos, show the value you bring to customers.

Draw attention: CTA is what matters the most on your landing page. You should draw attention to that. All fonts, shapes, and colors should serve that purpose.

Design for Trust: You should build social proof through design. Use customer testimonials to show that you are credible. You can also use ratings, awards, logos, and social shares to build trust.

Reduce Friction: You should simplify forms. Only ask for necessary information. Also, check for page speed and optimize for mobile users.

If you are a local business, your web design should appeal to the local population. To target them, get the local SEO services of a SEO company in bangalore, Chennai, Delhi, Mumbai etc.