If you are keeping digital marketing tools out of your marketing strategy, you have no idea how much you are missing out. A major reason why your business has been having trouble scaling bigger is that you might be avoiding the one thing that blows businesses through the roof.
Now we understand that when you first look at the several different marketing tools online, you might feel extremely overwhelmed by the choices you have. It might be difficult to decide which tool is worth your time and investment, and it’s true that if you make the wrong choice, your business might suffer later. But that’s what we are here for, to help you decide which tools will serve you best and make the most out of your investments.
Table of contents
MailChimp
Awario
Wyng
HubSpot Marketing
Ahrefs
Google Trends
Biteable
Instasize
MailChimp
If you think it’s not worth your time to implement email marketing technology, then think again, because up to more than 80% of B2B and B2C companies utilize some sort of email marketing tool. Getting into email marketing is made even more easy and effective with MailChimp.
Mailchimp has the trust of almost 12 million customers, and although you can find several other email marketing tools online, Mailchimp comfortably sits at the top. One of the things that set Mailchimp apart from other digital marketing tools is how it’s free for people who have less than 2,000 subscribers, and if you are a business that is only starting, this seems like a great option. This way, you can experiment with MailChimp and email marketing while building your following, completely free of cost.
Awario
Those businesses who want to know what the people are talking about their business or a certain brand will certainly fall in love with Awario. Awario is a digital marketing tool that helps you answer conversations that might be happening related to your brand. Moreover, it can also help you gain some knowledge about what your competitors are up to.
When you reach people who are already speaking about your brand, those people are more likely to turn into customers, and it also increases the overall engagement of your brand. This digital marketing tool is extremely simple to use and also has a free trial for those who are not sure if this is the right tool for them.
Wyng
Another tool on our list that focuses on bringing engagement to your platform is Wyng. Previously known as Offerpop, this digital marketing tool utilizes several strategies to bring you the engagement you need. Some of the ways Wyng gives your brand engagement is through:
User-generated content
Hashtag campaigns
Referral programs
Quizzes
Contests
With Wyng, you also get a dashboard full of analytics that shows how good a campaign performed. This can be incredibly helpful in determining how successful any of your campaigns were and then learn from it.
HubSpot Marketing
With HubSpot, you have a whole array of digital marketing tools that would fit perfectly in your marketing strategy. Now HubSpot is also one of those tools that let you use much of their services for free if you are just starting out. These include:
Setting up web forms and popup forms
Live chat software for lead capture
Email marketing campaigns
Free CRM
Analytics on visitors on your site
Things go to the next level when you decide to spend some cash on HubSpot. When paying for more features, you get the benefit of advanced marketing automation. This marketing automation includes everything from managing your social media, keeping track of emails, and connecting with the available leads. HubSpot offers you everything for your marketing strategy in one package.
Ahrefs
Are you worried that you are doing everything up to the mark, but your site still doesn’t get the much-needed traffic? Then give Ahrefs a try. Ahrefs is a digital marketing tool that has almost 150 million keywords in the U.S. These keywords are even more for other countries which are 150 in number.
Ahrefs allows you to stay one step ahead of your game by keeping a keen eye on your competitors. It allows you to see what are the top pages and links of your contenders. There is a Content Gap tool so you can have an idea of the primary weaknesses you have in your content. Moreover, you can see where the content of your competitor’s ranks.
Additionally, there’s also a Top Pages tool which will show the pages with the most traffic. This helps you keep a keen eye on your competitors’ sites.
Ahrefs is one digital marketing tool you cannot look over as there are some features which will aid you every day while you discover more SEO related tools.
Google Trends
As the name suggests, Google Trends shows you what’s currently trending and other important analytics that helps you what’s going hot right now. This makes Google Trends one of the most desired digital marketing tools.
It’s pretty obvious how beneficial it can be to know about the latest trends. You can get an idea pretty fast for your content and also one that is easy to use. All you have to do is visit the website and then type in your keywords. Then Google Trends fetches data which can be categorized by several queries such as a specific region on a map.
Moreover, you can further streamline your search based on the time period, country, and type of search. All of this shows how powerful Google Trends is as a digital marketing tool when utilized correctly.
Biteable
Videos are one of the best ways to increase engagement and also one which is often neglected by those who are just starting their businesses. Your business should take advantage of video content and benefit from it. However, it’s true that when creating or managing video content, troubles can come making the whole process a little hard.
All you need is a digital marketing tool to complete the job. Here’s where Biteable comes in. Biteable makes creating and managing videos incredibly easier. It provides convenience by supplying several templates, music, and footage so you can get your video ready in no time. Even if you are someone who hasn’t made a single video before, Biteable will guide you through making it simple to make short and informative videos.
Instasize
One thing which is quite important when posting images for your brand is to make sure that they are consistent. They follow the same theme, and although the message might be different, they look as they came from a single brand. Some brands edit their pictures so well that people can identify the brand by only looking at the picture. This level of consistency can be hard to achieve, but the proper digital marketing tool can do the job for you. Now there are several digital marketing tools available that will help you edit those pictures, but Instasize rules them all.
Instasize is a complete package enabling you to:
Resize your images with ease
Make creative collages
Play around with borders
Overlay text using a variety of good looking fonts.
Utilize a library of professional CC0 images for your brand
Instasize is also constantly being updated, so new features get added in short periods. There is a basic free version which offers quite enough. But if you are looking for more filters, borders, and text styles, then you will need to get the premium version.
Wrapping up
As you already know the basics of what does an SEO company do. Now you also have considerable knowledge of the best digital marketing tools you can employ for your marketing strategy to grow your business. Knowing these things can make a huge difference in how your business evolves and grows.
